creative content marketing

Category Archives: case studies

speed reading test

Put people in the picture. Staples wanted to make their e-reader page more engaging. When you’re competing with a giant like Amazon in a space they pretty much own, it can be tough to get noticed. Responding to the brief, one of our team suggested embedding a speed reading test inside an image of an e-reader. We did…

ipod vs vinyl

The format’s not the issue. Back in 2012, people were getting pretty tired of infographics. Infographic fatigue had long since set in and the tower graphic was much lamented. There had even been a rise of anti-infographics. Like this one: And this one: Despite the backlash, however, every now and then an infographic comes along that uses…

careers of authors

What’s the one thing this shows? I often wonder how many books airport novelists churn out every year. We had a conversation about this in the office, and we decided to produce a piece of content with the working title: ‘Visualising the Careers of the World’s Favourite Authors’. For our seed list of authors, we took a combination of…

data cake

A personal project that took on a life of its own. When I first got into creating content, I was trying to figure out a process for visualising data. As part of my research, I started to wonder what the difference was between data and information. This led me to the idea for data cake. The metaphor seemed…

salary by state

The things people talk about. People often talk about salaries in London being higher than the rest of the UK. But I’ve never been convinced they’re high enough to cover the additional cost of living in the city. I was curious to see how this played out in America too. States like New York and California…

what career?

Playing with variables. The Bureau of Labor Statistics in America has some great data. But like a lot of government organisations, they don’t always present it in interesting ways. This isn’t a criticism – there are likely better things they can be doing with their time. But it does provide an opportunity. Rasmussen College want to make content to help…

the grammar quiz

One for the grammar gurus. The client wanted content for ‘back to school’ season in America. But going back to school is really about the kids, and we needed to engage the parents. So we wondered what it would mean for adults if they had to go back to school? The idea of exams came to mind,…

career aptitude test

I didn’t think this was possible. Rasmussen are a career-focussed college. Their customers have often reached a stage in their career where they feel a little stuck, and they decide they want to do more. So they go back to college to improve their options. They don’t necessarily know what they want to do, but they…

Small Business Guides

An award winning campaign. Simply Business provide small business insurance. So they wanted to create content that would appeal to small business owners. To kick things off, we wanted to know what content was already popular with this audience. So we took a list of small business blogs and put them through the Top Pages report of Open Site…