This feels like cheating.
Take a hot new social platform. Add food porn. Add hashtags. Add dataviz. Better yet, add a map with colourful bubbles. Add bacon.
In truth, this idea felt a bit too easy. And we almost overlooked it for that reason. But what a mistake that would have been, judging by the level of coverage:
- Featured in The Guardian, Mashable, TIME, The Independent, LA Times, Thrillist, ShortList, Telegraph, Vox, Travel + Leisure, Condé Nast Traveler, Gothamist, TimeOut, and The Washington Post
- Linked to by 361 sites
- Personally responsible for executive creative direction