Sometimes you get lucky.
Acquisitions are a popular topic in this niche. The large tech firms like Google and Facebook frequently buy up smaller companies for their intellectual property, technology, and talent.
And attaching the big names in tech to your content can often help it get covered. So we decided to show all the companies that Apple, Facebook, Google, Amazon and Yahoo have acquired over the years.
But the real hook of the piece just fell into our laps.
We secured an exclusive with TechCrunch. The content sat on their home page for 3 days, driving a huge amount of traffic, and creating a snowball of coverage:
- Featured in TechCrunch, Tnooz, Cult of Mac, and Fast Company
- Linked to by 339 sites
- Personally responsible for concept and creative direction