Recreating a hit.
As I do in every ideation phase, I was trawling through my swipe file in search of inspiration. Having done that, I briefly turned to our own portfolio to see if that sparked anything.
How many records could fit on an iPod? Something like that might work.
Photoworld was the client. And Photoworld print photos. They believe the memories you capture deserve to live somewhere better than your phone.
So content about turning digital photos into their physical equivalent could be right on the money. But what should that be exactly? How many photos could…?
What would people want to know?
I turned to Google Suggest:
And there it was.
How many photos are there on Instagram? Perfect.
I did a quick search to see if anyone had done anything insightful or engaging on the topic.
So here’s what we did:
If you printed off all the photos uploaded to Instagram each year, and stacked them in a pile, how far would they reach?
When you click on the button, you’re whisked away, via an animated auto-scrolling effect, taking you upwards on a journey to the top of this ridiculously large stack of photos.
The interactive animations are a large part of the experience, so the static images here don’t do it full justice. However, just to give you a sense of the scale:
The pile of photos goes way beyond Everest…
Further than the Red Bull space jump…
Beyond the edge of the Earth’s atmosphere…
And past the International Space Station…
You finally arrive at the top of the stack after travelling for 6,351 kilometres.
- Featured in Mashable, Business Insider, and Cosmopolitan
- Linked to by 287 sites
- 5,100 likes and 3,600 tweets
- 173,000 visits
- Personally responsible for concept & creative direction