Offshore Wind Farms are Booming

45Pieces of Coverage

It can be hard to show why

The team at Aira were working with RS Components, and they wanted to create content about growing technologies.

One of the proposals was to show why offshore wind farms were on the rise.

However, data doesn’t always tell you WHY something is happening. It can show WHAT is happening, and HOW things are changing, but WHY tends to require more explanation.

And all too often, explanatory graphics don’t really contribute to the audience’s understanding. They simply make the words and numbers look nicer.

But I strongly believe that a good graphic or visualisation can make the information easier to understand.

In this example, even thought it’s a complex topic, you’ll hopefully find the visuals and the layout make things clearer.

But I’ll leave that for you to decide.

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