Hungry Tech Giants
| 552 | Pieces of Coverage |
| 1,433 | Tweets |
| 2,464 | Facebook Engagements |
Luck is what happens when preparation meets opportunity
Simply Business provides small business insurance. They were well known within the SME space in the UK, but they wanted to get in front of startup founders.
And what were startup founders reading?
TechCrunch.
So I focused a lot of my research there, to see what content was popular. Stories about acquisitions came up a lot, with companies like Google and Facebook frequently snapping up smaller businesses.
I wondered if anyone had done the larger piece of research, looking at ALL the companies the top tech firms had acquired and how much for. They hadn’t. So that’s what we did.
Now this would have been a strong piece of content on its own.
But here’s where luck was on our side…
The day before we were about to launch, Facebook acquired WhatsApp for a record $19 billion. We quickly added the new data point (the largest in the dataset) and we launched it.
We secured an exclusive with TechCrunch, and they pinned the article to the top of their homepage for 3 days. I didn’t even know that was something they did, but it was performing so well for them, they wanted to keep generating traffic.
The page on TechCrunch received over 11,000 shares, sending a large amount of traffic to the client’s site. And from there, a wave of coverage ensued.
“Beautifully organizes an overwhelming and often confusing history of purchases”
Fast Company
“A great way of getting your head around some of the giant numbers thrown around when it comes to tech deals”
Cult of Mac