Ideas of The Sharing Economy
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It’s where you add the value
JustPark is like the AirBnB for parking spaces. The UK-based startup is a proud member of the sharing economy – their CEO even wrote a book about it, “The Business of Sharing“.
But what exactly is the sharing economy?
The dictionary definition is “an economic system in which assets or services are shared between private individuals, either free or for a fee.”
Okay, but that’s pretty abstract.
To give a few examples, there are businesses that allow you to share a ride with someone, borrow their tools, or swap apartments.
These examples make the sharing economy much more concrete and relatable. So we decided to do this on a much larger scale, creating a comprehensive overview of all the different services available.
Starting with a large database of startups, we manually reviewed and categorised the different businesses to reveal the most popular ideas in the sharing economy.
This manual categorisation was quite laborious, but it was also where we added the value, providing unique data and information which we could then analyse and segment in different ways.
The part of the process that’s most painful to figure out is usually where you’re adding the value – whether that’s collecting the data, categorising and analysing it, or finding a new way to present it.
The part that’s a struggle is the part that nobody else has done. They either hadn’t thought to do it or weren’t willing to do it.
And if you can pull it off, you’ll be providing insights that nobody else has.