The Speed Reading Test
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Put people in the picture
The challenge was to create engaging content that could live in the middle of the eReader page for Staples. And the data analyst in our team came up with the idea of doing something around speed reading. But the exact execution would still require some thought.
There were already some speed reading tests available online, but the results didn’t really put you in the picture. They just told you how fast you could read without much context.
In our version, we wanted to show people where they sat on a spectrum from 4th grade students to college professors, and all the way through to the world speed reading champion.
Within a very short interaction, we were able to tell the reader something about themselves they didn’t already know, and show them how they compared to others.
And we made the results more concrete and relatable by revealing how quickly they could get through some well-known books, like the entire Harry Potter series for example, or War and Peace. And the content was all contained within an illustrated eReader frame.
The client wanted to tie the content even more to the product, so we added in how many books they could read on different eReaders before the battery would run out.
Sometimes trying this type of product connection can be a step too far and can feel a bit forced. But on this occasion, it tied in nicely.
And if the customer was interested in buying a new eReader, they were already on the right page, so they didn’t have far to go.
“A little gem of a widget from Staples”
BuzzFeed