Got Rhythm?
| 940 | Pieces of Coverage |
| 362,342 | Social Shares |
| 11,200,911 | Visits |
The viral hitmaker
This was an idea by Jo Franchetti, one of the developers on our team.
The client wanted to create content about music, and when Jo thought about music, she thought about music exams, and in particular, the part of the exam where you had to keep rhythm.
Reflecting on the idea, Jo said, “I often tap along to music, and it’s one of the tests in the music theory exam I always found easy. But I’ve also seen people with terrible rhythm, especially on the dance floor!”
So she was curious to know how she compared to others, which can often be a powerful hook. Jo is not alone in sharing this curiosity.
We hadn’t created a game before, so we were in unfamiliar territory, but the concept was clear and compelling. And our early prototype proved very playable.
Tapping along to the beat, I wanted to know if I could better my score, and see how I compared to the rest of the team. And it turned out, when we launched the game, many people on Reddit were keen to do the same, posting screen shots of their top score.
With a small amount of budget in social advertising, the game generated 275,000 shares on Facebook. And once it got rolling, it naturally picked up hundreds of pieces of coverage.
Following on from this success, we created the Emergency Stop Game, and we went two for two with our interactive games – both going viral, and both gaining over quarter of a million Facebook engagements.
Think you’ve got rhythm?
Prove it.
Be warned: it’s harder than you think
Classic FM