The Routines of Famous Creatives
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Let’s make things easier
Podio provides a flexible project management tool that allows people to work the way they want to.
Podio wanted to create content that appealed to creatives and get coverage in publications that creatives read, like Adweek, Fast Company, It’s Nice That, etc.
During our research, we came across the following infographic which detailed the daily rituals of famous creative people, like Mozart, Beethoven, Freud, and Darwin.
While I love the information this graphic contains, I found I couldn’t easily make comparisons. And the circles, while aesthetically pleasing, made it more time-consuming to extract the information.
We felt there was an opportunity to make things easier, so you could quickly see – and compare – when these famous people slept, did their creative work, exercised, etc.
So here’s what we did…
You could also filter to see when these famous creatives liked to sleep…
And see when they did their creative work…
The new layout made it easy for journalists to extract stories. They could quickly figure out who were the extreme night owls, early birds, workaholics, etc. This gave them plenty to write about.
People are continually fascinated by the habits of successful people, and the graphic revealed there are many different ways of working. So you can find a way that works for you, just like Podio’s software allows you to do.
We weren’t the first to visualise this info. We weren’t even the second. But we ended up getting more shares and coverage than the previous two combined.
Sometimes, you don’t need to be the first to the table, but you do need to bring something new.
“That rarest of treasures: an infographic that actually improves the legibility of information”
Boing Boing
“A simple concept executed fantastically… Not only is this an example of engaging data, it is a fantastic editorial piece for a brand”
Ross Crooks, co-author of Infographics: The Power of Visual Storytelling
“Compiled by the productivity-enhancing minds of Podio, this interactive infographic gives extensive details on the daily routines of 26 creative legends”
ShortList