creative content marketing

food capitals of instagram

This feels like cheating.

Screenshot 2016-02-24 21.35.15

Take a hot new social platform. Add food porn. Add hashtags. Add dataviz. Better yet, add a map with colourful bubbles. Add bacon.

The result?

Food Capitals of Instagram.

Screenshot 2016-02-24 21.31.46

Screenshot 2016-02-24 21.31.31

Screenshot 2016-02-24 21.39.14

In truth, this idea felt a bit too easy. And we almost overlooked it for that reason. But what a mistake that would have been, judging by the level of coverage:

  • Featured in The Guardian, Mashable, TIME, The Independent, LA Times, Thrillist, ShortList, Telegraph, Vox, Travel + Leisure, Condé Nast Traveler, Gothamist, TimeOut, and The Washington Post
  • Linked to by 361 sites
  • Personally responsible for executive creative direction
“Really fun to browse” – Vox