creative content marketing

hungry tech giants

Sometimes you get lucky.

Simply Business Hungry Tech Giants 1

After a successful campaign producing marketing guides for small business owners, it was time for a new approach for Simply Business. The client wanted to gain attention in the tech startup scene.

Acquisitions are a popular topic in this niche. The large tech firms like Google and Facebook frequently buy up smaller companies for their intellectual property, technology, and talent.

And attaching the big names in tech to your content can often help it get covered. So we decided to show all the companies that Apple, Facebook, Google, Amazon and Yahoo have acquired over the years.

But the real hook of the piece just fell into our laps.

Right before we were about to launch, Facebook acquired WhatsApp for a record $19 billion. We quickly added the new data point (the largest in the dataset) and launched the interactive.

Screenshot 2016-02-24 20.36.49

We secured an exclusive with TechCrunch. The content sat on their home page for 3 days, driving a huge amount of traffic, and creating a snowball of coverage:

  • Featured in TechCrunch, Tnooz, Cult of Mac, and Fast Company
  • Linked to by 339 sites
  • Personally responsible for concept and creative direction
“Beautifully organizes an overwhelming and often confusing history of purchases” – Fast Company
“A great way of getting your head around some of the giant numbers thrown around when it comes to tech deals” – Cult of Mac