Britt Klontz – Promoting your content to journalists
Discover what Britt has learned from a decade of promoting successful content campaigns, and interviewing PRs and journalists. Britt provides insights on every step of the PR pitching process.
Content Deconstructed
Mark Johnstone speaks to successful content creators to discover how they come up with ideas, what makes ideas work, and what you can learn from their success.
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Gisele Navarro – Creating content people want to share
Discover how NeoMam’s vision and values transformed the content they create. Learn how they try to destroy their ideas, how to add a little extra to your content – and how to avoid the campaign sausage machine.
James Barnes & Sean Fitzsimons – Campaigns that make the headlines
Explore the inner workings of great campaigns – how to get data to tell compelling stories, how to give your ideas a fresh twist, and the dilemma of originality vs playing it safe.
James Brockbank & Olivia Smith – Viral campaigns and content “fails”
Discover the story behind three successful campaigns, how the team at DigitaLoft transformed a pitch that wasn’t working, and what they’ve learned from some campaign “fails”.
Carrie Rose — The story behind Sandtone, London Under the Microscope and more
Discover how Carrie and her team came up with the ideas for the epic Sandtone campaign and London Under the Microscope. Plus the habits that enable Carrie to come up with so many ideas.