|Pieces of Coverage
The viral hitmaker
This was an idea by Jo Franchetti, one of the developers in our team.
The client wanted to create content about music, and when Jo thought about music, she thought about music exams, and a particular part of the exam where you had to keep rhythm.
Reflecting on the idea, Jo said, “I often tap along to music, and it’s one of the tests in the music theory exam I always found easy. But I’ve also seen people with terrible rhythm, especially on the dance floor!”
Jo was curious to know how she compared with other people, which can be an incredibly powerful hook.
We hadn’t created a game before, so we were in unfamiliar territory, but the concept was clear and compelling. And our early prototype proved very playable. Tapping along to the beat, I wanted to know if I could better my score, and see how I compared to the rest of the team.
With only £2000 behind it in social advertising, the game generated 275,000 shares on Facebook. And once the piece started spreading, it picked up more than 400 pieces of coverage.
Following on from this success, we created the Emergency Stop Game, and we went two for two with our interactive games – both going viral, and both gaining over quarter of a million Facebook engagements.
Think you’ve got rhythm?
Be warned: it’s harder than you thinkClassic FM