Breaking through technology bubbles
There was a time when the briefs I received were all about the cloud, then it was the turn of the Internet of Things (IoT).
The original IoT briefs I received were during the initial buzz, or what Gartner refers to as the ‘peak of inflated expectations’. In periods of elevated hype, there’s generally a lot of content being created on the topic and it can be hard to cut through.
The content we created here, while simple in nature, helped put the projected scale of the technology in context, and gained attention online despite competing in a crowded space.