|Pieces of Coverage
It’s where you add the value
JustPark is like the AirBnB for parking spaces, and is a proud member of the sharing economy – their CEO even wrote a book about it. But what exactly is the sharing economy?
The dictionary definition is “an economic system in which assets or services are shared between private individuals, either free or for a fee.”
Okay, but that’s a little abstract.
To give a few examples, you could share a ride with someone, borrow someone’s tools, or swap apartments.
These examples make the sharing economy much more concrete and relatable. So we decided to do this on a much larger scale, creating a comprehensive overview of all the services in the sharing economy.
Starting with a large database of startups, we manually reviewed and categorised the different businesses to reveal the most popular ideas in the sharing economy.
This manual categorisation was quite laborious, but it was also where we added the value, providing new information which we could then analyse and segment in different ways.
I often say the part of the process that’s a pain is where you’re adding the value – whether that’s collecting the data, categorising and analysing it, or finding a new way to present it.
The bit that’s a struggle is the bit that nobody else has done, and if you can pull it off, you’ll be providing something that nobody else has.