What Powers the World?
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Enlightening visuals
This was inspired by another piece of content we found during the ideation phase (I wish I could still find it, for reference), which had various sliders allowing you to change the percentage of the world’s energy mix.
But the challenge with it was there were too many sliders – one for oil, gas, coal, etc. And when you dragged the sliders, the visual change happened too gradually for it to be noticeable or impactful.
Instead of dragging down three different sliders, I wanted to hit one switch and see what happened. What would happen if we turned off fossil fuels today? What about nuclear? What if we were only using renewables?
So that’s what we set out to make.
What we added here was simplicity and impact.
The original piece was featured in National Geographic, and the same publication covered our version too.
